Marketing

Why Sotheby's International Realty?

With over 265 years of history that date back to the opening of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned notoriety as a marketer of the world’s most valuable and prestigious possessions. At Sotheby’s International Realty Canada, we are deeply committed to offering the highest level of service, discretion and ethical standards, in the time-honoured tradition of Sotheby's.

We are the only real estate company in Canada to deliver over 1.1 Billion annual online impressions in an era where close to 87% of homebuyers are using the Internet in their real estate search (National Association of REALTORS®, 2015). We are the only real estate company to have exclusive relationships with local, national and international publications such as NewYorkTimes.com and The Robb Report, which are otherwise prohibitive for many of our clients and other real estate companies to advertise in.

In addition to offering basic marketing services available through other real estate companies, Sotheby's International Realty Canada will build a customized marketing plan for your home that is tailored to reach the most relevant and qualified real estate buyers through online, social media, mobile, print and traditional marketing.

Below are several advantages and marketing opportunities available by listing your property with Briggs & Stratton and Sotheby's International Realty Canada.

Reasons Why You Should Choose Sotheby's

ALL MARKETING

ALL MARKETING
Distinguish your home with professionally printed property brochures.

ONLINE AND SOCIAL MARKETING

ONLINE AND SOCIAL MARKETING
Showcase your home on Canada's leading website for exceptional properties, with 2.7 million annual visits.

TRADITIONAL PROPERTY MARKETING

TRADITIONAL PROPERTY MARKETING
Market your home with an internationally recognized sign of quality and prestige.

MOBILE MARKETING

MOBILE MARKETING
Reach readers of Architectural Digest that are using the Safari iPad browser with premium rich media ad units.

NEWS PAPER ADVERTISING

NEWS PAPER ADVERTISING
Showcase your home to over 1.3 million upscale readers around the globe.

MAGAZINE ADVERTISING

MAGAZINE ADVERTISING
Market to those who invest in the world's most desirable properties through a publication regarded as the authoritative resource on luxury real estate.

GLOBAL NETWORK

GLOBAL NETWORK
Display your home on flat screens around the around the world in most Sotheby’s International Realty and Sotheby’s auction house locations in our dynamic property slide show, designed to provide worldwide reach to a property.

FLOOR PLANS

FLOOR PLANS
Showcase the layout and square footage of your home with to-scale floor plans.

PROFESSIONAL PHOTOGRAPHY

PROFESSIONAL PHOTOGRAPHY
Highlight unique features of your property with high-resolution, professional photos.

SOTHEBYSREALTY.COM

SOTHEBYSREALTY.COM
Reach over 10 million visitors per year, with over 75 million page views annually.

MLS

MLS®
Promote your home on your local and national Multiple Listing Service.

THE NEW YORK TIMES HOME SECTION

THE NEW YORK TIMES HOME SECTION
Reach 2.6 million of the most influential decision makers in the U.S. and around the world.